A Rising US$750 Billion Market: Unlocking Opportunities at the Base of the Pyramid in Latin America and the Caribbean
IDB
Download Document| Date Published | 2015 |
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| Primary Author | Azevedo, Viviane M. R. Baigún, Alejandra Bouillón Buendia, César Patricio Duke, Duncan Gallardo Montoya, María Lourdes |
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Abstract
Market opportunities at the base of the pyramid (BOP) in Latin America and the Caribbean are far more promising than ever before. This report challenges misperceptions of the BOP as a monolithic bloc of low-income people who lack the purchasing power to be a profitable market for business investments. On the contrary, Latin American and Caribbean BOP consumers today are more urban, more connected, and more educated and have more disposable income than ever before.